INTEGRATED MARKETING COMMUNICATION CAMPAIGNS
A collection of marketing reports from college group projects focusing primarily on competitive analyses, media planning and digital and social marketing campaigns. Click on each campaign to learn more!
"Whatchamacallit" Integrated Marketing Campaign
The Hershey Company is repositioning one of its smaller subsidiaries, the Whatchamacallit candy bar, aiming for more mainstream appeal. This brand analysis identifies key demographics and outlines a 12-month integrated media strategy to effectively reach the target audience.
"Mavi Jeans" Media Plan
Denim brand Mavi Jeans is looking to appeal to a younger audience and modernize their messaging strategy. This 12-month media plan explores various advertising channels, KPIs, scheduling and budgeting.
"Ocean Spray: Life Together" Campaign
Ocean Spray Cranberries Inc. has established a strong reputation with older generations but faces challenges in connecting with millennial consumers. This integrated marketing campaign aims to enhance brand loyalty among younger audiences through the "Life Together" initiative.
"Hand It Off" PR Campaign
Hand it Off is a non-profit organization based in Ithaca, NY that provides gently used athletic gear and materials to underprivileged schools to support early sports education for young people. This PR Campaign focuses on donor outreach, community engagement and social media brand expansion strategies.
"EcoThreads" Social Campaign
EcoThreads, a sustainable clothing brand, is looking to expand its online presence, primarily through Instagram, Facebook, X and TikTok. This social campaign focuses on branding updates and messaging.