STATE THEATER NEW JERSEY
The State Theater is New Jersey is a premiere performance space for professional touring productions. This 1850-seat theater host up to 400 performances each year.
categories: out-of-home, print, social media, theater promotion
My out-of-home designs were thoughtfully placed throughout New Jersey, each targeting specific demographics. Local advertisements on the Rutgers campus inspired a younger crowd to embrace live performances and foster a lifelong passion for the arts, while enhancing our social media presence. Billboards on major highways featured a variety of events, inviting a diverse audience of theater enthusiasts from all corners of the state.
I created organic and paid social media content that promoted our performance schedule and community events to build excitement for State Theater regulars, theater enthusiasts and local families looking to enjoy the arts.
